Sultan Hookah is a manufacturer and developer of hookahs and accessories that has been active in the national and international market since 2014. In October of that same year, three friends from ABC Paulista decided to invest in creating high-quality products and accessories for the hobby they shared: using a hookah.
Still teenagers at the time, Amanda, Paulo, and Rene — with contacts and advantages in the metallurgical industry — searched for suppliers, partners, and outsourced collaborators in order to manufacture their products, which from the very beginning were designed and developed by Paulo, Rene, and their team.
Since its creation, Sultan has always been treated with great care and professionalism by everyone, not only by its founders but also by every employee who has worked there. In fact, something the company is very proud of is maintaining long-lasting and honest relationships with both current and former employees… 100% of the people who have worked there still maintain an excellent relationship with the company to this day. The company’s relationship with labor and consumer law is one of its top priorities, always following legal norms as the main guide for its actions inside and outside the company.
One of the most praised characteristics of the brand is its stance and responsibility toward customer service through its SAC platform, formally created in 2018, where everything is handled — from questions and explanations to exchanges, returns, and warranties — always taking the Consumer Protection Code as its primary reference. A very relevant detail is that Sultan voluntarily registered on the RECLAME AQUI platform, where it not only holds the authenticity seal but also maintains an excellent rating overall.
With strong professional credibility in the market, the company has built excellent business relationships over its first decade with major national companies such as Alcoa do Brasil, Galeazi Metais, Congraf, Sag Gráfica, among others. This happened precisely because Sultan has always prioritized delivering quality in its products — from raw materials to manufacturing, service providers, and packaging. All products feature top-tier materials such as 6351-grade aluminum alloy, stainless steel, polyacetal, and finishes such as stainless-steel micro-particle blasting and anodized coating.
Sultan also works with the best distributors and retailers throughout Brazil, reselling its products in almost every state, in addition to having customers across Europe, the United States, and even Japan. In the early years, the brand operated for nearly six years exclusively in wholesale manufacturing and distribution. Today, Sultan has a reliable retail profile on MERCADO LIVRE as well as its own e-commerce website — an online factory store launched in 2021. The company also offers its loyalty program, the first and so far the only Loyalty and Cashback program in the Brazilian hookah market: the SULTAN CLUB. The website is hosted by Nuvemshop with LGPD-compliant security provided by AdOpt, and the Sultan Club is operated by Fidelizar+. In other words, Sultan spares no effort or investment when it comes to consumer safety.
Since May 2023, Sultan Hookah has coexisted with the new brand SKMT, launched by the Sultan Group together with the biggest hookah influencer and content creator in the world, Gabriel Sakamoto. Affectionately known as “Saka” in and outside Brazil, his YouTube channel TUDO SHISHA E MISTURADO currently has over 354,000 subscribers, 978 videos, and has received the platform’s Silver Play Button. In February 2025, Saka will complete 10 years as a content creator, and throughout this period he has gained extensive experience, research, and activity within the market, having worked with hookah brands from several countries such as Russia, Spain, Germany, Ukraine, Japan, the United States, and others. Regarding hookah usage and consumption, he is considered by far the most knowledgeable Brazilian on the subject — and even before creating his brand SKMT, he had already been collaborating with the Sultan Group for over six years, contributing greatly to the company’s growth and development.
Sultan’s mission is to maintain ethical and consistent work with its customers and consumers. Its mission also includes bringing seriousness to this predominantly Arab culture, for which Sultan holds great gratitude and respect — not only regarding the practice of hookah, but the entire culture of the people who have welcomed and continue to welcome the brand throughout its journey. With respect to the multicultural nature of the company, Sultan emphasizes its explicit rejection of any type of religious intolerance, Islamophobia, xenophobia, or any other form of prejudice.
Sultan stands for values such as integrity, excellence in services provided, honesty, trust in its relationships, respect for people, dedication and innovation in its creations, diversity, consumer safety, product quality, plurality, ethics, creativity, environmental respect, and transparency in all areas.
Sultan’s main purpose is to be present in moments of relaxation and connection among family and friends, promoting interaction, social bonding, and leisure with the quality everyone deserves. Trusting Sultan truly means being in good hands — comfortable and safe when using its products. The company’s mission is to serve all customers in the best way possible: listening, respecting, and responding with the same reciprocity that Sultan has received from its loyal customers for so many years. Feel at home… you and Sultan: connections that last!
